Businesses thrive when they attract high-paying customers. But how can they secure these valuable clients? Fortunately, we can learn from the successes of others. Achieving more sales and better business outcomes is no mystery. A strong foundation—excellent service and a solid safety record—is essential. Once these are established, focus on structured advertising, marketing, and sales efforts. Here are some ideas to boost your sales.
Advertising Strategies:
“One of the things we offer is signage for your trucks and trailers. If your trailers are stationary, we even have unique lighting options to turn them into billboards. A lot of companies already do this, but we’ve come up with some new ideas to make the advertising really stand out—at minimal cost.”
“If you don’t own your own trailers, we recommend putting signs or decals on your trucks instead. Even choosing distinctive colors can help people remember your brand. It’s all about making sure people know who you are when they see you on the road.”
Marketing Opportunities:
“One of the newer technologies we’re excited about is digital business cards. These are inexpensive, but they last forever. Unlike traditional cards, which get wet, bent, or lost, digital business cards can be updated at any time, and they’re a great way for your drivers to leave a lasting impression at each stop they make.”
“Imagine each of your drivers having a unique digital business card. Every time they tap their card at a stop, it creates a lasting contact point with shippers and receivers. If you have 10 drivers making 4 stops a week, that’s 40 marketing touches a week—or over 2,000 touches in a year. It’s a simple and effective way to market your business without spending a fortune.”
Sales Assistance:
“Lastly, we can help you with the sales process itself. Our virtual assistant services can support you in following up with leads, managing customer relationships, and maximizing your return on investment. We pride ourselves on delivering a 10x return on the marketing investments you make with us—so for every $10 you spend, we aim to help you make $100 back.”
“Our team will work closely with you to understand what kind of sales you’re after and what kind of results you want to see. Then we’ll come back to you with a proposal that helps you hit those goals. Our success is measured by how much more money we can help you make, so you can trust that we’re serious about delivering results.”
Closing:
“So, what do you think? Can I send you that list of free website options to get you started, or would you like to schedule a call to discuss some of the other ways we can help grow your business?”